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SEO, or Search Engine Optimization, refers to the process of optimizing a website in order to improve its visibility and ranking on search engine results pages (SERPs). The goal of SEO is to drive organic (non-paid) traffic to a website through higher rankings in search engines like Google, Bing, and Yahoo.

SEO involves various techniques, both on-page and off-page, tinyfishing.me to improve a website's performance in search engine rankings. These techniques include optimizing website content and structure, conducting keyword research, optimizing meta tags and headings, improving website loading speed, acquiring high-quality backlinks, and ensuring mobile-friendliness.

By implementing SEO strategies, businesses can increase their online visibility, attract more targeted traffic, and ultimately generate more leads and sales. SEO is an ongoing process that requires regular updates and adjustments to keep up with changing search engine algorithms and user behavior.

In addition to organic SEO, businesses can also opt for paid search advertising, known as Search Engine Marketing (SEM), to further increase their visibility through paid listings in search engine results.